Red, Yellow, Blue? Colour Theory To Help Guide Your Guests Dining Experience
When opening up a restaurant, one of the most important pieces is to get new guests to come back again. A big part of this loyalty and retention is the ambience and aesthetic that you impart to your guests. Having a restaurant done up in specific colours, or styles, can be unappealing to the point where customers are put off of their meals. You don’t have to be a feng shui master to style your restaurant; just taking a few style tips and tricks from the experts, like the ones at ABM Food Equipment. Below are some recommendations on what to do, and not to do, to keep customers coming back.
The Question of Red
A lot of restaurants use red in their decor because red is a colour that encourages impulse eating, while simultaneously putting you on edge, which encourages you to vacate the space. If your only goal is to have high volume turnover, then red is right for you, but imagine if you, yourself went into a red restaurant. You would eat, maybe too much, then leave quickly. Does that leave a lasting impression on you, or give you an experience that you would like to repeat? It tends to be bright red that stimulates this reaction, getting people excited and talking and over-indulging. Considering these reasons, it can be a solid option for a bar or lounge, but for sit-down restaurants that have a goal of customer retention, it can be a bit overwhelming. If you like red as a palette though and want to use it, then a good option is to go with something earthier and warm, so that you still stimulate appetites without also stimulating the need to get out.
Palettes that include browns, taupes, and beiges may seem boring, but they are anything but. Earthy tones like this promote relaxation and are a great option to encourage customers to order an appetizer or stay for dessert and coffees after their meal. Unless you are going for a very rustic feel, then it is a good idea to offset a neutral palette with the addition of silver accents. Silver evokes a certain level of modernity to the space and will meld the natural world with something new.
Fresh & Green
Green is a great option when you are trying to highlight a healthy menu. It is so associated with freshness, nature, and health foods (think salad and vegetables) that people will correlate your restaurant with all of those things. If your menu is all-natural, organic, health conscious, or anything similar, then green is a beautiful colour choice for your space. Green also pairs very well with brown if this is the feel you are trying to achieve for your restaurant.
Bye, Bye Blue
Blue is something that should be avoided, except in particular circumstances. Blue does nothing to stimulate hunger, and there is an incredibly small amount of naturally occurring blue foods and plants, so there is no association between blue and eating that customers can draw on. Blue also does not make food look good, in comparison to warm tones that encourage eating. If you own a seafood or sushi restaurant, however, blue can be used quite effectively in accents, as it evokes associations with water and the ocean.
Outside the Box
Of course, your restaurant is your own, and while there are colour rules, sometimes they are made to be broken. A hot dog restaurant using a mustard yellow and ketchup red palette is a great idea, for instance, even though neither of these colours would be recommended for a different restaurant. At ABM Food Equipment, we can help you make the right decisions for your restaurant, we will help you send the message and evoke the feelings in your clientele that you want them to feel. The goal is to create loyal, repeat customers; and, restaurant design is a huge factor in giving the customer what they want.